On August 15, 1969, the Woodstock Festival opened on a farm in Bethel, NY. By the next day, the crowd numbered 500,000. Woodstock was intended as a profit-making venture, but when it ended, the four young organizers were dazed by the size of the event, $1M in debt and faced with 70 lawsuits. Revenues from the hit documentary of the Festival in 1970 covered only part of their losses. Little known fact: one of the organizers apparently asked Roy Rogers to close Woodstock with his signature song, “Happy Trails (To You).” Roy declined. The final act was Jimi Hendrix.
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